Brakeburn
In conversation with Nick Jackson, founder of Poole based clothing brand Brakeburn.
Hi Nick! Can you give us an introduction to Brakeburn and your story so far?
I started Brakeburn in 2011 as I was struggling to find the perfect brand to suit my laidback lifestyle. I came from a surf/snowboard background and as I came to settle back in Poole I felt the brands I’d always worn weren’t quite right for me anymore.
From the beginning, the goal of Brakeburn has been to create stylish and comfortable clothing that is perfect for anyone who loves spending time in the great outdoors, just like I do.
Our designs are characterised by their effortless blend of classic and contemporary styles, and our focus on quality means that every piece is made to last. All of our styles and prints are designed at our Poole-based HQ and are inspired by our surroundings in Dorset. Everything about Brakeburn stems from our love for coastal living, from our clothes to our values. We are proud to create clothing that reflects this way of life and inspires people to embrace the natural world around them.
Congratulations on opening your first-ever store in Kingland! What shopping experience can we expect from Brakeburn?
Thanks so much! We’re excited to have taken this huge step. Launching a store has been on the agenda for a while now and when the opportunity came up to be involved in the regeneration of Poole we couldn’t say no! The town centre has come on so much in recent months, with so many great shops joining KINGLAND and we’re so proud to be part of it. It feels like the perfect time to ‘open up shop’ and I’m extremely proud of the team for all their hard work to help us achieve this milestone in our journey.
We love hosting events that allow our customers to get even more out of their shopping experience. From season and product launches to in-store events, we are always looking for ways to make our stores a fun and engaging place to be- community is super important to us. Keep an eye out on our socials for upcoming events!
What steps have you taken to become a more sustainable business?
We are always looking at ways to be more sustainable and improve how we work. I consider Brakeburn to be a slow fashion brand, as our main goal is to create beautiful, high quality clothes that will last. We believe that quality and longevity are the key to creating a sustainable fashion industry. By investing in high-quality materials, we can create clothing that not only looks great but also stands the test of time. We are always looking for new materials and manufacturing methods to improve our sustainability. Our products are made to be worn and loved for years, reducing the need for frequent replacements and ultimately reducing waste.
What led to your decision to base your business in Poole?
As a coastal brand inspired by the beauty of Dorset, basing our business in Poole was a natural choice. We are fortunate to be surrounded by stunning landscapes that provide endless inspiration for our designs. I believe that the essence of our brand is rooted in our surroundings and the lifestyle that comes with it.
What’s next for Brakeburn?
As Brakeburn continues to expand and make its mark in the fashion industry, our focus remains on staying true to our Dorset roots and showcasing everything this beautiful area has to offer. We are committed to creating clothing that reflects our coastal heritage and embodies a relaxed, outdoor lifestyle.
In the immediate future, we are thrilled to be expanding on fashion retailer, John Lewis. This partnership allows us to reach a wider audience and introduce even more people to our unique style.
Looking further ahead, we are excited about the prospect of opening more stores in the future. We believe that the experience of shopping in a physical store is something that cannot be replicated online, and we are committed to creating welcoming, inviting spaces where customers can immerse themselves in the world of Brakeburn.
In addition to expanding our physical presence, we will continue to focus on developing our product range and exploring new designs and styles. We are always looking for ways to innovate and push boundaries while staying true to our brand values.
Overall, we are confident that the future is bright for Brakeburn. As we continue to grow and evolve, we will remain committed to creating high-quality, stylish clothing that reflects our coastal heritage and inspires people to embrace an active, outdoor lifestyle.
Website → brakeburn.com
Instagram → @brakeburn
