Fired Up
Fired Up Collective, igniting the hospitality industry in Dorset.
If you're a foodie or a hospitality enthusiast, chances are you've come across the Fired Up Collective. This dynamic group of industry experts, led by Andy Lennox, has been making waves in the hospitality sector, with a portfolio of multi-award winning brands that includes NUSARA, Zim Braai and The Old Thatch.
But the Fired Up Collective is more than just a collection of successful eateries. They are a driving force behind the growth and development of the hospitality industry, with a mission to incubate and invest in new and emerging brands.
With over 25 years of combined experience, the Fired Up team is uniquely positioned to identify and nurture young brands with potential. Their expertise spans all aspects of the industry, from operational and financial management to strategic planning and marketing.
Fired Up's approach is multifaceted, encompassing both in-house brand development and external investment in startups and boutique groups. They are committed to fostering a collaborative and supportive environment, where creativity and innovation can thrive.
For young brands looking to make their mark in the industry, Fired Up offers a wealth of resources and support. Their goal is to help these brands achieve long-term success, not just in terms of profitability, but also in terms of creating unique and memorable experiences for their customers.
In a rapidly evolving industry, Fired Up is leading the charge with their passion, expertise, and commitment to excellence. Whether you're a seasoned industry professional or a budding entrepreneur, the Fired Up Collective is a name to watch in the world of hospitality in Dorset.
Discovering the culinary treasures of the Fired Up Collective's brands
Let's start with Nusara, this authentic Thai restaurant has locations in Christchurch, Wimborne and Poole, and offers expertly crafted Thai food with a twist. Nusara's specialty lies in the age-old tradition of Thai fire grilling, which infuses each dish with a unique depth of flavour. From meat to fish to plant-based dishes, Nusara's menu strikes the perfect balance for a truly exceptional dining experience. But Nusara is not just about the food - it's also about family, where time-honoured traditions meet the innovation of a new era.
Next up is Zim Braai, a multi award-winning boutique restaurant group based on the South Coast, with locations in Bournemouth and Poole. Zim Braai takes pride in its traditional open flame cooking methods, which lend each dish a distinct smoky flavour. From the striking design to the vibrant atmosphere and first-class service, Zim Braai delivers a balanced menu of meat, fish and plant-based dishes.
Last but not least is The Old Thatch, a pub, kitchen, and country store located at the heart of the community. Featuring a fresh and foraged pub menu, a great array of beers and wines, and its new Stapehill Store, The Old Thatch truly has it all. Whether you're in the mood for a hearty meal or a quick snack, The Old Thatch is the perfect destination for foodies and pub-goers alike.
Fired Up's brands are more than just eateries - they are a celebration of the rich culinary traditions and innovative spirit of the hospitality industry. From the authentic Thai flavours of Nusara to the open flame cooking of Zim Braai and the elevated pub fare of The Old Thatch, each brand offers a unique experience that is sure to delight and inspire.
Website → fireduphospitality.co.uk
Instagram → @thefiredupcollective
